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Why Seahorses?

When Guylian was founded, we distinguished ourselves by creating chocolates in the shape of sea shells and seahorses. Now we’re giving something back to the world and the environment by sponsoring Project Seahorse.

Project Seahorse’s work entails much more than just saving the seahorse. Seahorses are flagship species for a wide range of marine conservation issues. For example, by ensuring their work on clean seas benefits all wildlife.

What is Project Seahorse?

Project Seahorse is dedicated to conserving seahorses and other marine life across the world. Project Seahorse was established in 1996 in response to the growing danger to seahorses from overfishing, incidental catch and the destruction of coastal marine habitats. More than 25 million seahorses - both dead and alive - are traded globally each year. The vast majority are used in traditional medicines, however aquariums and the souvenir trade have put heavy pressure on the species.

Project Seahorse envisions a world in which the marine ecosystems are healthy and well-managed. It is an interdisciplinary and international organisation committed to conservation and sustainable use of the world’s coastal marine ecosystems.


Guylian donates an annual fee to Project Seahorse, donating over CAD$ 1,5 Million since 1999. Besides this financial contribution, we help raise awareness around the world by targeted outreach activities, such as seahorse photo competitions & exhibitions, school education programs, sampling, & promotion activities. We also include clear conservation messages on the Guylian chocolate boxes, selling more than 14 million each year!

Discover all about Project Seahorse on